With excessive use and irresponsible disposal of plastic, impact.gravitas is focusing to reduce the amount of single-use plastics people use. Pollution caused by plastic straws, cups, bags, and utensils can be reduced through culture change and individual action.

impact gravitas strives to limit plastic pollution through advocacy for legislation that eliminates harmful plastics.

Partnerships between government, NGOs and for-profit corporations are critical to the solution. Given the global nature of plastic pollution, solutions require a large scale agenda driven by all these components. impact.gravitas strives to create  platforms for more public-private partnerships to foster collaboration for the cause

impact.gravitas strives to create broad participation in coastal clean-up events and volunteer efforts to both raise awareness and make a demonstrable impact.

Plastic is a very durable material making it hard to degrade. This longevity however, is very harmful to both marine and human life. impact.gravitas strives to endorse and develop alternatives to traditional hydrocarbon-based plastics.